TRAVEL | BRANDING + WEBSITE DESIGN + BUILD
HAVEN IN
Parts & Labor
Brand Strategy & Design
Logos & Visual Identity
Digital Strategy
Wireframe Architecture
Content Strategy
UX & UI Design
Custom CMS Dev
Context, please
Haven In is a boutique vacation rental platform, offering a curated selection of luxury homes across Europe. They provide in-home luxury amenities and services, bringing a personal ‘un-hotel’ experience into the comfort of exclusive private home rentals. For those who don't just travel, they experience.
Hand-picked, in the palm of your hand
The entire Haven In experience is a balance between gorgeous photography and strategic interface design. The goal was to design the interface in a way that was both lovely and functional.
Branding & Identity
Close collaboration with the Haven In team was required for the brand discovery and development process to craft key brand statements, messaging, mood boards, logos, fonts and brand styles. The focus was to create a tasteful and sophisticated brand experience with intentional use of open space to elevate the brand’s impression as confident and uncluttered.
Un-hotel for the un-tourist
The Haven In homepage is a destination of its own, featuring some of the most beautiful interiors and homes across Europe. The goal was to engage and educate users, making it easy to search and to indulge in their beautiful properties, while driving users to key calls-to-action, pages and of course, booking.
The Project Vision
Haven In realized they had a decade-old, non-responsive website and were looking to completely overhaul their entire brand and web experience into a more modern, user-friendly, and competitive platform within their industry. With giants like Airbnb to compete against, they were seeking a total transformation – style, performance, and experience.
A curated experience
Destination-based landing pages were designed to showcase beautiful property images with little else to get in the way. The result is a fullscreen visual experience for travelers to browse their next stay.
Beauty, from the inside
Haven In vacation hunters can explore every detail of a home before booking. Custom icons were created for every aspect of the property – from the standard bedroom and bathroom stats, to espresso machines, fresh flowers, and nearby wine tastings.
The Solution
A beautifully-branded travel platform with intuitive functionality was crafted from scratch. Starting from the ground up, full brand discovery and development began, with a focus on creating an elegant and modern aesthetic which would reflect the beautiful homes they offer.
Entirely new architecture for the user experience would focus on creating intuitive navigation on both a mobile-friendly menu and on-page. The site features beautiful fullscreen photography, dynamic content, and a user-friendly experience that embodies the unique vacation experience and quality Haven In has to offer.
Interface, not in your face
As a web application, it was critical for the new Haven In website to seamlessly translate onto any device. Users can cozy up on the couch or at the beach on their phone or tablet to search for their next Haven In experience.
The interior, designed
The boutique-inspired vibe continues throughout the site's interior pages, offering users insight into the authenticity and legacy of the brand.
It's all in the details
Every aspect of the search experience was thoroughly addressed, from custom designed interactive maps to the simplicity of the fullscreen filters panel.
