FASHION + APPAREL | BRANDED ECOMMERCE
CLAUDIA LI
Parts & Labor
Digital Strategy
Branded eCommerce
Conversion Rate Strategy
Art Direction
Content Strategy
Post-launch Monthly Support
Context, please
Claudia Li is a New York-based designer brand with a true focus on creativity and craftsmanship. The brand combines an artistic design aesthetic with an emphasis on details that has successfully gained widespread industry attention within its recent emergence.
Fashion, forward
Developing a new navigation structure and content architecture with simplicity at the core of the user experience was instrumental in paving the way for improved customer journeys and user flow.
Fit & finish
While crafting a beautiful shopping experience was at the forefront of the project, the goals were to build brand awareness, focus on engagement, and drive conversions.
The Project Vision
The leadership team at Claudia Li were driven to refresh the site design, align the website to the brand’s market position, and to improve the way their users find and discover products.
Free-flowing patterns
A custom layout for the product listing grid features a unique and offsetting flow, allowing users to better focus on each product individually by alternating from one product to another more naturally.
Don't call it a product
To support the fine art roots of the label's designer, a custom layout for the product detail page was required. A heavy nod to the art gallery design aesthetic was perfectly inline with the vibe and attitude of the apparel.
The Solution
Claudia Li’s background in fine art inspired us to create a minimalist design language that gets out of the way, allowing us to showcase the collections more like a gallery would feature curated art.
Slow fashion, on the move
With a large percentage of Claudia Li's online sales coming from mobile shoppers, ensuring that the customer experience was just as chic on devices was an important aspect of the design supporting the conversion rate strategy.
Always in season
With the seasonal fashion calendar consistently moving forward, the ability to easily and frequently add lookbook collections to the site was imperative. Minimalist grids with a fullscreen zoom feature provides simple and chic functionality.
Interiors and popups
With the majority of the website design based on lots of open white space, alternating the interior pages and custom designed modal popups with a splash of black provides just the right balance.
