DECORO
(MATERIALS)
DECORO BUILDING PRODUCTS IS A THIRD-GENERATION, FAMILY OPERATED BUSINESS MANUFACTURING EXTERIOR MILLWORK. WHILE A LOT HAS CHANGED SINCE DECORO WAS FOUNDED IN 1964, SOME IMPORTANT THINGS HAVEN'T: THEIR CUSTOMER FIRST APPROACH, THEIR COMMITMENT TO CRAFTSMANSHIP AND QUALITY, AND THEIR HUNGER FOR CONTINUOUS IMPROVEMENT AND INNOVATION.
THE PROJECT
REBRAND
NEW WEBSITE LAUNCH
PARTS & LABOR
01 BRnAND DISCOEVRY & STRATGEY
02 VISUAL IDENTITY REDESIGN
03 UX STRATEGY & PRODUCT TAXONOMY
04 WEBSITE DESIGN & BUILD
05 LAUNCH AND BRAND ACTIVATION
WE BEGAN WITH A DEEP DIVE INTO THE COMPANY’S LEGACY, MARKET POSITION, AND CUSTOMER BASE. THE GOAL: TRANSFORM A TRADITIONAL BUILDING MATERIALS BUSINESS INTO A MODERN, TRUSTED BRAND WITHOUT LOSING ITS CORE CREDIBILITY. WE ALIGNED BUSINESS OBJECTIVES WITH A REFRESHED BRAND NARRATIVE BUILT FOR TODAY’S AUDIENCE.
BRAND DISCOVERY & STRATEGY
PARTS & LABOR
BRAND POSITIONING & AUDIENCE SEGMENTATION
COMPETITIVE LANDSCAPE & TONE OF VOICE DEFINITION
BRAND ARCHITECTURE & MESSAGING FRAMEWORK
VISUAL IDENTITY STRATEGY
WE REIMAGINED THE BRAND’S LOOK AND FEEL—ELEVATING IT FROM UTILITARIAN TO CONFIDENT, CLEAN, AND PROFESSIONAL. THE NEW IDENTITY SPEAKS TO BOTH TRADE PROFESSIONALS AND DESIGN-CONSCIOUS CUSTOMERS, BLENDING FUNCTIONALITY WITH STYLE.
VISUAL IDENTITY DESIGN
PARTS & LABOR
LOGO REDESIGN
UPDATED COLOR PALETTE & TYPOGRAPHY SYSTEM
BRAND GUIDELINES
STATIONERY SUITE & SIGNAGE MOCKUPS
BRAND APPLICATION SAMPLES
WITH A VAST PRODUCT CATALOG, INTUITIVE NAVIGATION WAS CRITICAL. WE RESTRUCTURED THE PRODUCT HIERARCHY AND CRAFTED A USER EXPERIENCE THAT MADE IT EASY TO BROWSE, COMPARE, AND SEARCH—WHETHER ON A JOB SITE OR IN THE OFFICE.
UX STRATEGY & PRODUCT TAXONOMY
PARTS & LABOR
SITEMAP & UX FLOW MAPPING
PRODUCT CATEGORIZATION & TAXONOMY DEVELOPMENT
LOW-FIDELITY WIREFRAMES
MOBILE-FIRST UX CONSIDERATIONS
THE NEW WEBSITE IS MORE THAN A FACELIFT—IT’S A FULLY FUNCTIONAL PRODUCT HUB BUILT FOR SPEED, CLARITY, AND CONVERSION. DESIGNED FOR BOTH B2B AND B2C USERS, THE EXPERIENCE HIGHLIGHTS QUALITY, TRUST, AND EASE OF USE. WE DESIGNED AND DEVELOPED A ROBUST PLATFORM THAT HANDLES A COMPLEX INVENTORY WITH STYLE.
WEBSITE DESIGN & BUILD
PARTS & LABOR
HIGH-FIDELITY UI DESIGNS
CUSTOM CMS IMPLEMENTATION
PRODUCT INVENTORY INTEGRATION
SEARCH & FILTER FUNCTIONALITY
SEO SETUP & PERFORMANCE OPTIMIZATION
WE LAUNCHED THE NEW BRAND AND WEBSITE WITH A CLEAR GO-TO-MARKET PLAN, ENSURING INTERNAL TEAMS HAD EVERYTHING THEY NEEDED TO SHARE THE NEW IDENTITY WITH PRIDE. FROM DIGITAL ASSETS TO INTERNAL ROLLOUT MATERIALS, WE HELPED THE COMPANY STEP CONFIDENTLY INTO ITS NEXT CHAPTER.
LAUNCH AND BRAND ACTIVATION
PARTS & LABOR
LAUNCH CAMPAIGN ASSETS
INTERNAL BRAND ROLLOUT TOOLKIT
SOCIAL AND EMAIL MARKETING TEMPLATES
POST-LAUNCH ANALYTICS SETUP
SEO SETUP & PERFORMANCE OPTIMIZATION
