EDG ARCHITECTS
(ARCHITECTURE)
EDG ARCHITECTURE + ENGINEERING IS A MULTIDISCIPLINARY FIRM COMMITTED TO AN INDUSTRY APPROACH OF DESIGN + RESTORE, SPECIALIZING IN RESTORATION, NEW BUILDINGS, AND RENOVATIONS. THEIR APPROACH COMBINES INNOVATIVE DESIGN, ENGINEERING EXPERTISE, AND VAST RESTORATION EXPERIENCE.
THE PROJECT
REBRAND
NEW WEBSITE LAUNCH
PARTS & LABOR
01 DISCOVERY AND BRAND STRATEGY
02 VISUAL IDENTITY DEVELOPMENT
03 WEBSITE STRATEGY & CONTENT ARCHITECTURE
04 WEBSITE DESIGN & BUILD
05 BRAND ROLLOUT & LAUNCH SUPPORT
WE BEGAN WITH A COMPREHENSIVE AUDIT OF EDG’S BRAND AND MARKET PRESENCE. THROUGH FOUNDER INTERVIEWS, COMPETITOR ANALYSIS, AND AUDIENCE INSIGHTS, WE DEFINED A STRATEGIC FOUNDATION THAT WOULD REFLECT THE STUDIO’S VALUES: CLARITY, RIGOR, AND QUIET INNOVATION.
DISCOVERY & BRAND STRATEGY
PARTS & LABOR
BRAND AUDIT & MARKET POSITIONING
COMPETITIVE LANDSCAPE ANALYSIS
AUDIENCE PERSONAS
BRAND PILLARS & PURPOSE
STRATEGIC MESSAGING BLUEPRINT
THE NEW IDENTITY SYSTEM FOR EDG NEEDED TO BE AS REFINED AND INTENTIONAL AS THEIR WORK. WE DEVELOPED A LOGO SUITE, TYPOGRAPHIC SYSTEM, AND RESTRAINED PALETTE INSPIRED BY MATERIAL TEXTURES AND THE GEOMETRY OF BUILT SPACE. THE RESULT: A TIMELESS VISUAL LANGUAGE ROOTED IN ARCHITECTURAL THINKING.
VISUAL IDENTITY DEVELOPMENT
PARTS & LABOR
LOGO SYSTEM
TYPOGRAPHY & COLOR PALETTE
BRAND GUIDELINES
CUSTOM PATTERNS & GRAPHIC ELEMENTS
BUSINESS CARD & STATIONERY DESIGN
BEFORE DESIGNING, WE WORKED CLOSELY WITH THE EDG TEAM TO DEFINE THE WEBSITE’S STRUCTURE AND STORYTELLING FLOW. WE MAPPED USER JOURNEYS, ORGANIZED THE PROJECT ARCHIVE, AND DEVELOPED A CONTENT FRAMEWORK THAT WOULD ELEVATE THE STUDIO’S WORK AND VOICE ONLINE.
WEBSITE STRATEGY & CONTENT ARCHITECTURE
PARTS & LABOR
SITEMAP & USER FLOW MAPPING
CONTENT STRATEGY & PAGE HIERARCHY
WIREFRAMES
PORTFOLIO ORGANIZATION
CONTENT & ASSET PLANNING
WITH STRATEGY IN PLACE, WE DESIGNED AND DEVELOPED A DIGITAL EXPERIENCE THAT FEELS AS INTENTIONAL AS EDG’S ARCHITECTURAL WORK. THE SITE IS MINIMALIST, RESPONSIVE, AND IMMERSIVE—LETTING FORM AND CONTENT WORK TOGETHER WITH ELEGANCE AND CLARITY.
WEBSITE DESIGN & BUILD
PARTS & LABOR
CUSTOM WEBSITE DESIGN
UI SYSTEM & INTERACTION DESIGN
WEB COPYWRITING
CREATIVE DEVELOPMENT
SEO OPTIMIZATION & PERFORMANCE TESTING
TO ENSURE A COHESIVE LAUNCH, WE CREATED A SUITE OF BRAND ASSETS TO SUPPORT EDG’S EVOLUTION—ACROSS PRINT, DIGITAL, AND PRESS. WE WORKED CLOSELY WITH THEIR TEAM TO PREPARE INTERNAL AND EXTERNAL TOUCHPOINTS, FROM PRESENTATION DECKS TO PROJECT PROPOSAL TEMPLATES.
BRAND ROLLOUT & LAUNCH SUPPORT
PARTS & LABOR
BRAND LAUNCH PLAN
SOCIAL MEDIA LAUNCH ASSETS
PRESS KIT & BRAND DECK
PROPOSAL & PORTFOLIO TEMPLATES
ONGOING SUPPORT & POST-LAUNCH QA
