LIFESTYLE + MEDIA | BRANDING + WEBSITE DESIGN + BUILD
HIP PARIS
Parts & Labor
Brand Strategy
Visual Identity
Digital Strategy
Wireframe Architecture
Content Strategy
UX & UI Design
Custom Theme Development
Context, please
Hip Paris has been the go-to online travel magazine for all the in-the-know hip secrets happening in Paris for over a decade. Hip Paris has captured the hearts of loyal readers for years and has been featured on Goop, Conde Nast Traveler, UltraVilla, Verily Mag, and Travel Leisure to name a few.
Parisian life...discovered
Hip Paris is the hip destination for all the must-know, must-see, must-do tips in Paris. With the new design, the user experience needed to feel just as easy as strolling from the morning coffee shop to evening cocktails, with no idea where the time went.
Branding & Identity
Hip Paris was ready to leave behind the DIY approach that launched the brand years ago, and develop a sophisticated, hip and stylish brand that embodied the vibes and aesthetic of the current Parisian lifestyle.
Take me home, s'il vous plaît
Updating and evolving the website created a fresh new look and design approach that would bring Hip Paris into the next evolution of its online existence. Utilizing a cohesive typeset, neutral color palette, and a good variety of sectioned content blocks created the flow and impression the brand had been missing.
The Project Vision
The previous brand and website was outdated, had poor usability, and was no longer creating an experience that was delighting readers. Hip Paris had already seen great success and established a loyal following so it was critical to protect the essence of the voice that had already captivated so many readers.
Calling all culture crusaders
Overall, the design, content and usability of Hip Paris now clearly communicated to readers that this is the one place offering the most in-the-know and localized content around. To keep things organized, a thorough breakdown of the content architecture was established to make accessing content as easy as possible.
Posting and toasting
With the contributor team at Hip Paris adding new content to the platform on a daily basis, and in a variety of categories, a series of custom editorial templates were created for the team to easily customize and post new articles.
The Solution
The goal was to create an editorial design aesthetic and modern user experience that would put Hip Paris in the conversation of best-in-class online travel magazines. The desired vibe was clean, lovely, simple, modern, refined, curated, and chic.
Hip-hunting made easy
Easy access to favorite and informative posts while touring the streets of Paris was a major component of the digital strategy. Mobile-first navigation and fully responsive content re-stacking allows both travelers and locals on the move to use their mobile phones to find Paris' hip secrets.
What's on the menu
Navigating the streets of Paris can sometimes be a challenge. For Hip Paris, simple and intuitive menu and on-page navigation coupled with an organized content architecture eliminates any confusion. Allons-y!
