SAINT MACHINA
(APPAREL )
SAINT MACHINA IS A STREETWEAR BRAND FOCUSED ON PUSHING THE CONCEPTUAL BOUNDERIES SURROUNDING MANKIND’S GREATEST AND MOST ENDURING CREATIONS—RELIGION AND TECHNOLOGY. THE BRAND IS COMMITTED TO SUSTAINABILITY AND PRODUCES EXCLUSIVELY MADE-TO-ORDER SALES ON A DIRECT-TO-CONSUMER BASIS.
THE PROJECT
NEW BRAND DEVELOPMENT
ECOMMERCE LAUNCH
PARTS & LABOR
01 BRAND FOUNDATION & IDENTITY
02 VISUAL DIRECTION & CONTENT STYLING
03 UX STRATEGY & WIREFRAMING
04 WEBSITE DESIGN AND SHOPIFY BUILD
05 LAUNCH & BRAND ROLLOUT
WE STARTED WITH A BLANK SLATE—AND BUILT A BRAND THAT HITS HARD. DRAWING FROM UNDERGROUND CULTURE, INDUSTRIAL TEXTURES, AND HIGH-CONTRAST AESTHETICS, WE CRAFTED A VISUAL LANGUAGE THAT ESTABLISHES THE BRAND WITHIN ITS CULTURE AND OWNS ITS SPACE.
BRAND FOUNDATION & IDENTITY
PARTS & LABOR
BRAND STRATEGY & POSITIONING
LOGO DESIGN & WORDMARK
TYPOGRAPHY SYSTEM
COLOR PALETTE & VISUAL MOODBOARDS
BRAND GUIDELINES
THE BRAND NEEDED TO SPEAK IN BOLD TONES—VISUALLY AND EMOTIONALLY. WE DEVELOPED AN ART DIRECTION ROOTED IN RAW ENERGY, HEAVY SHADOWS, AND A TOUCH OF SOPHISTICATION. EVERY ASSET WAS DESIGNED TO CARRY WEIGHT.
VISUAL DIRECTION & CONTENT STYLING
PARTS & LABOR
ART DIRECTION & STYLING GUIDE
PHOTOGRAPHY REFERENCES & SHOOT DIRECTION
TONE OF VOICE & COPY STYLING
SOCIAL MEDIA AESTHETIC GUIDELINES
STREETWEAR SHOPPERS KNOW WHAT THEY WANT—AND THEY MOVE FAST. WE MAPPED AN EXPERIENCE THAT’S QUICK, PUNCHY, AND MOBILE-FIRST, WITH A LAYOUT THAT BALANCES PRODUCT VISIBILITY WITH ATTITUDE-DRIVEN STORYTELLING.
UX STRATEGY & WIREFRAMING
PARTS & LABOR
UX STRATEGY & USER JOURNEYS
SITEMAP & CONTENT STRUCTURE
LOW-FIDELITY WIREFRAMES
CONVERSION-FOCUSED UX FLOWS
FROM GRITTY TEXTURES TO SHARP TYPE, THE FINAL SITE BRINGS THE BRAND TO LIFE IN A BRUTALIST-INSPIRED, HIGH-IMPACT DESIGN. BUILT ON SHOPIFY, IT’S CLEAN UNDER THE HOOD AND REFINED ON THE SURFACE—WITH CUSTOM FEATURES FOR A STANDOUT RETAIL EXPERIENCE.
WEBSITE DESIGN & SHOPIFY BUILD
PARTS & LABOR
HIGH-FIDELITY UI DESIGN
SHOPIFY THEME CUSTOMIZATION
INTERACTIVE ANIMATIONS & HOVER EFFECTS
MOBILE OPTIMIZATION
CUSTOM PRODUCT DETAIL & COLLECTION PAGES
CART, CHECKOUT, AND ACCOUNT UX
WE DIDN’T JUST LAUNCH A SITE—WE INTRODUCED A BRAND TO THE WORLD. FROM LOOKBOOK DROPS TO SOCIAL-READY ASSETS, WE EQUIPPED THE TEAM WITH EVERYTHING THEY NEED TO GROW THE BRAND AND BUSINESS AND KEEP THE MOMENTUM MOVING.
LAUNCH & BRAND ROLLOUT
PARTS & LABOR
LAUNCH STRATEGY & SUPPORT
EMAIL TEMPLATES
SOCIAL ASSET TEMPLATES
ONGOING PERFORMANCE TRACKING
SITE OPTIMIZATION
