SCENSET
(TRAVEL TECH)
SCENSET IS A LUXURY TRAVEL-TECH COMPANY THAT SPECIALIZES IN DESIGNING PERSONALIZED ITINERARIES FEATURING EXCLUSIVE EXPERIENCES, VETTED GUIDES, AND LUXURY ACCOMMODATIONS. DESIGNED BY IN-HOUSE EXPERTS, SCENSET TRIPS ARE EXPERTLY CURATED, IMPECCABLY EXECUTED, AND UNIQUELY TAILORED TO CLIENTS’ PERSONAL PREFERENCES.
THE PROJECT
REBRAND
PARTS & LABOR
01 DISCOVERY & BRAND STRATEGY
02 VISUAL DESIGN DEVELOPMENT
03 MESSAGING & VERBAL IDENTITY
04 BRAND EXPRESSION & COLLATERAL DESIGN
WE BEGAN BY IMMERSING OURSELVES IN SCENSET’S WORLD—A SPACE WHERE SEAMLESS TECHNOLOGY MEETS ELEVATED TRAVEL EXPERIENCES. THROUGH DEEP-DIVE WORKSHOPS, COMPETITOR AUDITS, AND CONSUMER INTERVIEWS, WE UNCOVERED KEY OPPORTUNITIES TO SHIFT THE BRAND FROM UTILITY TO ASPIRATION.
DISCOVERY & BRAND STRATEGY
PARTS & LABOR
BRAND AUDIT & COMPETITIVE LANDSCAPE
AUDIENCE PERSONAS
BRAND POSITIONING STATEMENT
BRAND ATTRIBUTES & VALUES
TONE OF VOICE FRAMEWORK
FROM LOGO TO COLOR PALETTE, EVERY VISUAL ELEMENT WAS CRAFTED TO FEEL PREMIUM, INTELLIGENT, AND QUIETLY CONFIDENT. WE MERGED TIMELESS ELEGANCE WITH MODERN MINIMALISM TO REFLECT THE BRAND’S ETHOS: INTUITIVE TECH WITH A HUMAN TOUCH.
VISUAL IDENTITY DEVELOPMENT
PARTS & LABOR
NAMING
LOGO SYSTEM
TYPOGRAPHY & COLOR PALETTE
ICONOGRAPHY & CUSTOM GRAPHIC ELEMENTS
BRAND GUIDELINES
WE CRAFTED A VOICE THAT SPEAKS TO HIGH-NET-WORTH INDIVIDUALS WITH CLARITY AND SOPHISTICATION. MESSAGING WAS DESIGNED TO EVOKE DESIRE, TRUST, AND CURIOSITY—POSITIONING SCENSET AS THE CURATOR OF BESPOKE JOURNEYS POWERED BY NEXT-GEN TECH.
MESSAGING & VERBAL IDENTITY
PARTS & LABOR
BRAND VOICE & MESSAGING GUIDE
TAGLINE & BRAND MANIFESTO
COPYWRITING
PRODUCT NAMING & FEATURE LANGUAGE
SOCIAL MEDIA TONE TEMPLATES
ONCE THE FOUNDATION WAS LAID, WE FOCUSED ON BRINGING THE NEW IDENTITY TO LIFE ACROSS KEY BRAND TOUCHPOINTS. EVERY ELEMENT—DIGITAL OR PHYSICAL—WAS CRAFTED WITH INTENTION, ENSURING CONSISTENCY, ELEGANCE, AND DISTINCTION AT EVERY INTERACTION.
LAUNCH & ACTIVATION
PARTS & LABOR
BRANDED PRINT COLLATERAL
PRESENTATION & DECK DESIGN
SOCIAL LAUNCH ASSETS
BRAND APPLICATION MOCKUPS
