FASHION + APPAREL | BRANDING + ECOMMERCE
TAKE ME ALIVE
Parts & Labor
Brand Strategy
Visual Identity
Digital Strategy
eCommerce UX & UI Design
Content Development
Copywriting
Art Direction
Context, please
Take Me Alive is a New York City based luxury streetwear brand, deeply steeped in art, subculture, music, individuality and an unapologetic approach to living life to the fullest.
At the edge
Branding & Identity
It's all in the attitude
The Project Vision
As an ethically-made brand focused on the human component of how, where and by whom their garments are made, createing a brand and ecommerce experience that would capture not only the raw and edgy attitude of the brand, but also the sophistication and elegance found in the collection’s design aesthetic.
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The Solution
Through a months-long exploratory branding process, a voice and personality was crafted that captured the essence of both the founding designer and the brand’s niche subculture market. A subtle, deliberate tone for the copy and visuals communicates throughout the shopping experience and engages their ultra-savvy core audience with authenticity.
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Behind the seams
