LIFESTYLE + RETAIL | BRANDING + ECOMMERCE
REVO
Parts & Labor
Brand Strategy
Visual Identity
Art Direction
Digital Strategy
Content Development
eCommerce UX & UI Design
Brand Style Guide
Catalog Design
Context, please
You could say Revo started it all when it comes to technology and innovation in performance sunglasses. The brand hit the ground running in 1985 and quickly grew to be a global performance eyewear brand known as the leader in polarized lens technology.
Everything, in plain sight
In creating Revo’s new ecommerce website, the focus was on an intuitive, full-featured shopping experience – making smart use of fullscreen visuals, responsive layouts and interactive functionality.
Branding & Identity
Revo's original logo was redesigned in the late nineties and was feeling outdated and in serious need of a refresh. With a nod to their heritage roots, the newly refreshed logo revisits the original, with subtle improvements and adjustments to establish a timeless quality.
Through a series of workshops, the brand’s key characteristics, points of differentiation, personality, values and new brand statements were established – all of which drove every decision throughout the entire creative process.
Exploring, from home
The site showcases detailed and dynamic product pages, telling the story of each sunglass, providing all the specs for each performance lens and frame, as well as easy filtering, cross-product promotions, social sharing, reviews, wish-lists, and one-page checkout.
The Project Vision
After almost two and half decades it was time for a serious brand refresh. Sequential Brands Group, the newest owner of Revo, desired a totally transformed and expanded brand and website to support future product development and ecommerce functionality.
The grid, for off-the-grid
A unique header treatment was created for each and every lens collection, matching the proper vibe and environment for the specific properties unique to that lens.
Technically speaking
With so much of the Revo story rooted in their lens technology innovation, unpacking the various aspects of the lens performance was crucial for users to absorb on the product page. Not only can shoppers customize lens and frame colors on the fly though an intuitive UI, but all the technical information was designed into the lower page to assist in conversion rate growth.
The Solution
To bring the Revo brand into the next phase of it’s evolution, a more relevant and effective brand position was created as well as an overhauled responsive ecommerce site. Overall, the focus was to continue to connect with Revo’s global legacy consumer while attracting a wider audience of next generation outdoor enthusiasts.
All-around performance
Perfectly restacking the product UI for mobile screens meant increasing the conversion opportunities coming from inbound social media marketing efforts would not be lost on mobile shoppers.
Bring the outdoors in-house
Revo enjoys a longstanding and close relationship with its legacy of loyal brand and outdoor enthusiasts. Continuing to connect with their fanbase was important to establish with the launch of the new site, and a fun and interactive content blog was integrated to provide some common context.
Ambassadors of performance
Throughout their history, Revo has relied heavily on their strong relationships with a wide variety of brand ambassadors. Creating unique collection pages to feature signature product lines was an important part of strengthening those relationships as well as creating new ones.
