I THINk CREATIve
FEEl BRANDIng
SPEak DIGITal
CREAte EXPERIEnce
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ABOUT
I THINk CREATIve
I’m a Creative Director and Digital Designer with experience conceptualizing and crafting digital experiences across brand, web, and product design.
After a twenty-year career in New York city, I’m now living in Miami and working remotely.
I am a design junkie, technology enthusiast, and serial traveler. Creative direction, brand strategy, visual design, and project management are my specialties. My curiosity and enthusiasm for the arts, music, mainstream and sub cultures informs both my personal and professional life.
My digitally-native perspective coupled with a traditional art background and twenty-plus years in the game have translated into insightful and impactful creative results for my clients throughout the rapidly-changing digital design industry.
In 2010, I co-founded the creative agency Get The People. Since its launch, the agency has led the strategy, design and development of 100+ brands, websites and mobile apps in a variety of markets for a wide range of clients.
As a freelancer, I work with a variety of companies, agencies, startups and individuals.
EXPERtise
Strategy
A proper plan drives every step of the process and provides the groundwork for successful results. Every project kicks off with discovery and strategy sessions to get to the heart of your growth challenges by understanding your brand and your industry from the inside out.
Consulting
Project Roadmapping
Digital Strategy
Discovery
Research
Project Planning
Competitive Analysis
Branding
Creating an effective brand image in your target audience's mind requires first establishing how the brand behaves. A successful brand deliberately combines styles, color ways, typefaces, visual direction, naming, voice and tone with the products and services themselves, and even how they're delivered to the audience.
Creative Direction
Full Brand Development
Logo & Mark Design
Brand Strategy
Brand Voice & Positioning
Mood Boards
Brand Guidelines
Style Guides & Decks
Web Design
The foundation begins with a detailed site architecture – focusing on user flows and content strategy, then applying brand styles and visual elements to bring the vision to life. Working closely with you every step of the way through an iterative design process transforms what used to be ideas and outlines into a fully branded and custom user experience.
